Search Engine Optimization
When customers, patients, and prospective leads are searching for the services or products that your business or brand offers, is your website showing up? To align your brand, product, or service with people searching is why you’re here, right? — To show up at the top of the search engines.
That is Search Engine Optimization or “SEO” for short.
Search Engine Results Pages (SERP) are no longer as simple as they used to be. Now, monitoring is done for both desktop and mobile devices. Not to mention, paid search is taking up more room above the fold. At the end of the day, clicks on organic links still prove to bring the most engaging, most relevant, and most targeted traffic to your site. These are the visitors that convert.
Since 2001, Efferent Media has watched search engines come and go, as well as algorithms and updates that have nearly bankrupted companies. Throughout all this time, we have optimized websites of all sizes and industries, increasing each individual client’s website presence and traffic. From Long Island based-businesses and start-ups to companies throughout the United States, our tried-and-true methods have helped bring together quality Search Engine Results Pages (SERPS) to potential customers and new eyeballs.
SEO is a complex process that requires both short- and long-term strategies, and a cohesive, multi-pronged implementation. To establish a strong foundation, a significant amount of preliminary groundwork is completed before any changes are made to the website.
Developing short and long term SEO Strategies
Building a solid, and extremely ethical SEO strategy is by far the most important step in accessing and outlining milestones and KPI’s for any business or brand with an online presence. Our team will work with you and yours to define conversion points on your website and throughout your campaign. Download our full Search Engine Optimization (SEO) Statement of Services.
Included in your strategy is creating or adjusting your website to ensure the best user experience possible, all the while reiterating and highlighting your company/website as the expert, authority, and building trust with the visitor. Expertise, Authority, and Trust, also known as E.A.T. (ranking factors from Google) along with a great user experience is paramount to any successful SEO campaign.
On-Page SEO
On-page search engine optimization involves augmenting and improving web page components including meta-information, headers, images, videos, internal and external links, URL structure, menu and site structure, and the actual page content. This is an ongoing process that requires both short-term and long-term strategies. Google’s search algorithm is ever-changing in part due to RankBrain’s artificial intelligence, so positioning your website for success can take time, depending upon the size and complexity of the site, not to mention the number of keywords. Our expert SEO team monitors Google policy and algorithm changes to position your website for success.
Recently, on-page optimization has expanded to include user experience. On May 28, 2020, Google stated that beginning in 2021, the user experience would be a ranking factor, meaning that poorly performing websites will be penalized. Ensuring that your website provides a positive experience for your visitors will be crucial.
Off-Page SEO
Off-page or off-site SEO techniques enhance a website’s profile by leveraging elements that aren’t on your website. While this is primarily accomplished via natural link building [acquiring high-quality unpaid links from reputable sites], other factors also play a part. Social media signals including likes, shares, and links from high ranking, reliable social networking sites influence a site’s overall SERP ranking, as do trust factors including:
Brand Mentions
With or without links to your site, brand mentions factor into off-page SEO. Google applies a credit to these express links or implied links.
Reviews
Genuine reviews on reliable, trusted sites, including Google My Business, can affect local SEO rankings in either direction, depending on the actual reviews.
NAP Citations
NAP (Name, Address, Phone) plays a significant role in local SEO rankings. Helping customers find your correct information.
Technical SEO
Technical SEO ensures that search engines can crawl and index your site, so your website will be found and ranked. Technical SEO elements include content quality, page speed, XML sitemaps, URL and site structure, JavaScript, schema markup, canonicals, 404s, and redirects. Though these terms may be foreign to you, they are part of the everyday vernacular of Efferent Media’s SEO team as we work to make sure your website is positioned for success.
You might notice that some of these factors overlap with on-page and off-page SEO. That’s because none of these categories can exist without the others. Our SEO team works to optimize your site for all possible known factors, using a wide variety of tools and constantly monitoring the latest news about algorithm updates, technology changes, and other factors that may impact your site.
Link Building
Natural link building remains a Google ranking factor. At Efferent Media, we only use white hat link building tactics. We never buy links because that can lead to Google penalties. Our links (or backlinks) are all earned, not paid. We utilize social media sites and regular blogging to improve client website link profiles. Our link building strategies begin with a competitor link analysis first. Then we evaluate each potential link source based on a multitude of factors to ensure it enhances your website’s ranking.
Local SEO
Local SEO is one of the fastest-growing segments of SEO. Not only does local SEO impact overall website ranking – it’s also a critical component of small business success. Having your website appear in the local map pack results can be just as important as appearing on the first page of Google. A map pack result features your website, phone number, and hours, all of which are critically important to users who have searched for a business or service similar to yours.
Just how important is local SEO? Extremely, according to Google.
30% of all mobile searches are related to location.
76% of users who searched for something on their mobile phones visited a business within a day.
“Where to buy” + “near me” queries grew more than 200% between 2017 and 2019.
Mobile searches for “store open near me” grew over 250% between 2017 and 2019.
Choose Efferent Media for Your SEO
Simply put, SEO is the heartbeat of your website. While pay-per-click ads and social media may drive traffic, the campaigns are only as good as the target. Today, 53.3% of all website traffic comes from organic search. SEO is a marathon, not a sprint, so it’s important to choose the SEO team that will be with you for the long haul. Our Google-certified SEO team is made of experts who have a proven track record of increasing organic website traffic and getting meaningful conversions.
Let us put that technical expertise to work for you. Get your website search engine optimized and start generating quality organic traffic. Contact the search engine optimization experts at Efferent Media today by calling (631) 867-0900.
Additional Services
Robotic Hair Restoration of Long Island (RHRLI) was the first on the island to have the ARTAS hair restoration procedure. While we saw great success with traditional services, we also saw room for improvement. Download our case study to learn how implementing more forward-thinking and automated systems resulted in such remarkable successes as a 48% reduction in cost per lead within 6 months.
Download Our Search Engine Optimization Statement of Services
Why You Must Establish a Brand Voice on Social Media and How
3 Tips for Using TikTok for Business
